{"id":8076,"date":"2025-01-14T06:00:00","date_gmt":"2025-01-14T06:00:00","guid":{"rendered":"https:\/\/elizabethmccravy.com\/?p=8076"},"modified":"2025-10-01T19:49:24","modified_gmt":"2025-10-01T19:49:24","slug":"website-updates-to-maximize-seo-and-user-trust","status":"publish","type":"post","link":"https:\/\/elizabethmccravy.com\/website-updates-to-maximize-seo-and-user-trust\/","title":{"rendered":"3 Tiny Website Updates to Maximize SEO and User Trust in 2025"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\n\n\t

The new year means it’s a great time to make some small website updates to your existing website. So in this quick episode, I’m going to share a few things for you to do to your website for the new year to keep things up to date and fresh, both from an SEO perspective and that improve the experience for prospective clients. Let’s get into it!<\/p>\n\t

LISTEN TO THIS EPISODE NOW:<\/p>\n\t

Subscribe & download the episode to your device:<\/strong>\u00a0\u00a0Apple Podcasts<\/a>\u00a0\u00a0| \u00a0Spotify\u00a0<\/a>\u00a0|\u00a0 \u00a0YouTube<\/a>\u00a0 |\u00a0\u00a0iHeartRadio<\/a><\/p>\n

Search for episode 301!<\/em><\/p>\n\t

Alright, so first, these three things that I’m going to recommend you do to kick off the year are going to take you less than five minutes, okay? This is seriously<\/i> quick stuff to go through real fast and by the time you’re done listening, you’ll be ready to go.<\/p>\n

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1. Update The Copyright in Your Footer<\/h2>\n

This is one of the easiest website updates you can make! If you have the fun little copyright \u00a9 in your website’s footer, you likely have last year’s date on it. So, you’ll want to update this to the current year (and make sure your starting year is included too!). So yours may look like 2015-2024 and you want to change that last number to 2025 now.\u00a0<\/p>\n

Also, it’s worth mentioning that you have automatic rights to the content you create on your website, so YES you can add this little \u00a9 and the year without filing any government paperwork and stuff like that. It’s your right.\u00a0<\/p>\n

To get the little \u00a9, just google copyright C and find an icon then you can copy\/paste it into your website with ease! Or just copy the one I have here: \u00a9<\/p>\n

Updating it communicates to views that you actually update <\/i>your website. Right at the beginning of the year it matters less, but say it’s June of 2025 and your footer still says 2024, people will think you just aren’t updating stuff and trust purchasing from you less!\u00a0<\/p>\n

This is sooo important as online businesses, like I know so many of you are.\u00a0 For me, people buy on my website often without ever speaking to me or contacting me first and this little change shows that my site is updated.\u00a0<\/p>\n

On most sites this is something you change ONE PLACE and then it’ll update everywhere. Or, if you use Kajabi or Shopify, this is automatically done for you on most templates because it’s built into the site design and is not something you customize yourself.\u00a0<\/p>\n

Read more<\/em>: The Best Alternatives to Squarespace Templates for Photographers<\/a><\/p>\n\t

2. Update Any Dates On Your Website\u00a0<\/h2>\n

This happens more than you think! There are so many DATE opportunities on a website. For example, you might say\u00a0 “I’ve been in business 5 years”, and now it’s 6 years. Or, maybe you put that you’ve served 100 happy customers, but you haven’t updated that in a year so now it’s actually 125.\u00a0<\/p>\n

Even subtle things on your about page, like if you mention your own age or your children’s ages, usually don’t get updated often enough and the new year is a great time to do it.\u00a0<\/p>\n

As someone who has a really large website, for me this looks like going on every page and looking for these things that need tweaking!\u00a0<\/i><\/p>\n

And actually, when I redesigned my website last year,<\/a> I thought ahead about this and I made an area in ClickUp<\/a> where I added parts of my website that have dates (and I put due dates on things so I know when something needs updating!).<\/p>\n

\u00a0<\/h2>\n

For example, I have:<\/p>\n