{"id":8082,"date":"2025-01-21T06:00:00","date_gmt":"2025-01-21T06:00:00","guid":{"rendered":"https:\/\/elizabethmccravy.com\/?p=8082"},"modified":"2025-06-09T11:25:48","modified_gmt":"2025-06-09T11:25:48","slug":"starting-a-podcast-in-2025","status":"publish","type":"post","link":"https:\/\/elizabethmccravy.com\/starting-a-podcast-in-2025\/","title":{"rendered":"The Ultimate Guide to Starting a Podcast in 2025 (8 Things You MUST Do!)"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 22<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n\n\t<p>In celebration of 300 podcast episodes-which actually happened a few weeks ago-this is episode 302. I used that episode to announce that baby number three is on the way, which was really special. But today, I want to celebrate 300 episodes by sharing advice and tips for those considering starting a podcast in 2025. Or, if you already have a podcast like I do, I&#8217;ll be giving you behind-the-scenes insights-many of which I rarely hear others talk about-on how to truly grow and monetize your show.<\/p>\n<p>This episode is packed with things I <i>never <\/i>hear other podcasters discuss, and it&#8217;s relevant whether you&#8217;re brand new to podcasting, thinking about starting a show but unsure if you should, or already an established podcaster wanting to stay on top of trends. If you&#8217;re wondering what&#8217;s working for 2025, I&#8217;ll touch on that too because I personally love keeping up with podcasting trends. Let&#8217;s dive in!<\/p>\n\t<p>LISTEN TO THIS EPISODE NOW:<\/p>\n\t<p><strong>Subscribe &amp; download the episode to your device:<\/strong>\u00a0\u00a0<a href=\"https:\/\/elizabethmccravy.com\/apple\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/elizabethmccravy.com\/apple&amp;source=gmail&amp;ust=1717195355441000&amp;usg=AOvVaw3BY_-Z_wuq_TB6wfblFpgH\">Apple Podcasts<\/a>\u00a0\u00a0| \u00a0<a href=\"https:\/\/elizabethmccravy.com\/spotify\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/elizabethmccravy.com\/spotify&amp;source=gmail&amp;ust=1717195355441000&amp;usg=AOvVaw0n_8oSGtnZkFH0hcOMwA-Y\">Spotify\u00a0<\/a>\u00a0|\u00a0 \u00a0<a href=\"https:\/\/elizabethmccravy.com\/youtube\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/elizabethmccravy.com\/youtube&amp;source=gmail&amp;ust=1717195355441000&amp;usg=AOvVaw05CzHh9-YDEjGYD0aD4ew2\">YouTube<\/a>\u00a0 |\u00a0\u00a0<a href=\"https:\/\/elizabethmccravy.com\/radio\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/elizabethmccravy.com\/radio&amp;source=gmail&amp;ust=1717195355441000&amp;usg=AOvVaw3bI4MiWRIrUKjZLrKyUt1T\">iHeartRadio<\/a><\/p>\n<p><em>Search for episode 302!<\/em><\/p>\n\t<p>Okay, to start, I have eight tips to share with you today-but this first one is more like a bonus tip. So, after 300 episodes (technically 302 now) and countless hours of talking into a mic in different spaces-from our apartment guest room when I first started to various home offices over the years-I can confidently say that starting this podcast was one of the best decisions I ever made.<\/p>\n<p>That leads me to my first quick piece of advice: just start. Give it a try. One thing people don&#8217;t always consider when starting something in business is that it&#8217;s okay to quit. If you start a podcast, commit to a set timeframe-whatever makes sense for your life and business. Maybe that&#8217;s 10 episodes. If you decide you hate it, you can stop. No one will judge you. But at least you&#8217;ll have learned something from the experience, and you can move on with clarity.<\/p>\n<p>For me, when I started almost six years ago, I had so many nerves and so much anticipation. I kept thinking, Who am I to do this? Who am I to teach business to people? But I did it-and I&#8217;m so glad I did.<\/p>\n<p>Podcasting has truly been one of the most fulfilling parts of my business. I get to help people in a tangible way, providing valuable content for free, while still earning money through affiliates, sponsors, and sales generated by listeners of the show. It&#8217;s a win-win, and honestly, a lot of people don&#8217;t realize how powerful podcasting can be. Over the years, I&#8217;ve received so many heartfelt messages from listeners sharing how this podcast has impacted them-and each one makes the journey worth it. If you&#8217;ve ever sent me a message like that, please know how much I appreciate you and your support.<\/p>\n<p>Beyond that, podcasting has also helped me grow as a teacher, a communicator, and a business owner. It builds confidence, improves speaking skills, and is just so much fun.<\/p>\n<p>Read more: <a href=\"https:\/\/elizabethmccravy.com\/record-your-first-podcast-episode\/\">3 Things I Wish I Knew Before I Hit Record On My First Podcast Episode<\/a><\/p>\n\t<h2>Starting a Podcast in 2025<\/h2>\n<p><b>I launched my show in 2019, and the podcasting landscape was completely different back then.<\/b> Some of the opportunities available today didn&#8217;t even exist. So, in this episode, I&#8217;m not just sharing general podcasting advice-I&#8217;m giving you my best insights on what I would do if I were starting a podcast <i>in 2025<\/i>, not what I would have done in 2019.<\/p>\n<p>If I were starting a brand-new podcast from scratch, here&#8217;s exactly what I would do. Podcasting is constantly evolving, so it doesn&#8217;t really matter what I would have done differently in 2019. What matters is what I would do right now in 2025-whether it&#8217;s launching a new show or making adjustments to my current one based on where the industry is heading.<\/p>\n<p>Ironically, the inspiration for this episode comes from the fact that I&#8217;ve actually considered starting another podcast. Not stopping this show-but creating a completely new one on a different topic. Funny enough, the day before I announced my pregnancy with baby number three, I did a <a href=\"https:\/\/www.instagram.com\/elizabethmccravy\/reel\/DEU6T8BRqaF\/\" target=\"_blank\" rel=\"noopener\">&#8220;guess what the big announcement is&#8221; post,<\/a> and so many of you guessed the exact type of podcast I&#8217;ve been thinking about starting.<\/p>\n<p>I still have this idea on my heart, and I do think I&#8217;ll launch it at some point-but probably not in 2025. Maybe I&#8217;ll surprise myself, who knows? But with a new baby on the way and two kids already, I&#8217;m not sure I have the capacity to run two shows this year. Still, it was wild to see how many of you guessed the exact topic I was considering!<\/p>\n<p>So, I&#8217;ve been channeling all my thoughts into this episode. If I were starting a new podcast today, what would I do differently? What would I keep the same? What strategies would I implement from day one? These are the things I&#8217;ve been thinking about, and I&#8217;m sharing them with you today.<\/p>\n\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/elizabethmccravy.com\/wp-content\/uploads\/2025\/01\/online-course-on-podcasting-2.jpg?resize=960%2C560&#038;ssl=1\" alt=\"podcast success blueprint course on starting a podcast\" itemprop=\"image\" height=\"560\" width=\"960\" title=\"online-course-on-podcasting (2)\" onerror=\"this.style.display='none'\"  \/>\n\t<h2>1. Get Really Niche With Your Podcast&#8217;s Topic and Who the Audience Is<\/h2>\n<p>First up on the list of starting a podcast in 2025: <b>Get really niche with your podcast topic and audience.<\/b><\/p>\n<p>I know that sounds basic, but hear me out-it&#8217;s actually less obvious than you might think.<\/p>\n<p>To start, I <b>don&#8217;t<\/b> believe podcasting is oversaturated. That&#8217;s something people say a lot, and maybe you&#8217;ve even felt it yourself while considering starting a show. But in reality, podcasting is growing every year. More and more people are listening to podcasts, and audio as a medium is gaining massive popularity-just look at how audiobooks have exploded.<\/p>\n<p>For example-and this is totally random, not even in my notes-but take <i>Harry Potter.<\/i> They&#8217;re redoing the entire series as a full-production audio experience. Many audiobooks are following that trend. Audio is big, and podcasting is very much part of that growth.<\/p>\n<p>As of 2025, global podcast listenership is projected to reach <b>584 million<\/b>, a significant jump from 2024. In the U.S. alone, <b>135 million people<\/b> are expected to be regular podcast listeners, with <b>47% of Americans over the age of 12<\/b> tuning in regularly. So yes, <b>a lot<\/b> of people are listening to podcasts-including you, since you&#8217;re here!<\/p>\n<p>That said, while there are a lot of podcasts, that doesn&#8217;t mean it&#8217;s oversaturated. But it does mean that starting a generic podcast won&#8217;t set you up for success.<\/p>\n<p>Here&#8217;s what many people selling podcast courses won&#8217;t tell you: <b>Niche podcasts perform extremely well.<\/b> They&#8217;re more bingeable because they attract the right audience-people who become obsessed with your show and listen to every episode. Compare that to a broad, unfocused podcast where some episodes appeal to one group, others to another, and no single audience is fully invested. <b>The more specific your niche, the easier it is to build a loyal following.<\/b><\/p>\n<p>In my course, <a href=\"https:\/\/elizabethmccravy.com\/psb\" target=\"_blank\" rel=\"noopener\">Podcast Success Blueprint<\/a>, I teach a few lessons on finding your niche.<\/p>\n<p>When podcasting was new, people could start broad, build an audience, and then niche down over time. But that&#8217;s not the case anymore. Just like when online courses first became popular 15 years ago, people could sell mediocre courses and still make money. Now? If your course isn&#8217;t good, it won&#8217;t sell. <b>Same with podcasting-you need to be intentional.<\/b><\/p>\n<p>Here are some examples:<\/p>\n<ul>\n<li aria-level=\"1\">Don&#8217;t just start a generic <i>mom podcast.<\/i> Instead, start a podcast for part-time, work-from-home moms with multiple kids and a business who share your faith.<\/li>\n<li aria-level=\"1\">Don&#8217;t just start a <i>finance podcast.<\/i> Start a podcast about finances for small business owners who don&#8217;t love numbers but want to make more money.<\/li>\n<\/ul>\n<p>See the difference?<\/p>\n<p>We&#8217;ll dive into this more in another tip, but the key takeaway is: <b>Get niche. Then get even more niche.<\/b> If narrowing down feels scary, remember-your niche doesn&#8217;t mean every episode has to fit into a tiny box. Think of your niche like your listener&#8217;s interests. Your content should be relevant to them, but you can still mix in personal episodes or broader topics.<\/p>\n<p>For example, when I announced my pregnancy a few weeks ago, I knew not everyone would be interested-and that&#8217;s okay! You can have episodes like that while still running a highly targeted podcast.<\/p>\n\t<h2>2. Before You Title the Show, Record an Episode, or Anything Else&#8230;. Make a List of Potential Episode Topics<\/h2>\n<p>I truly believe that one of the biggest keys to a successful podcast is simply having a bank of ideas. Too many people jump into podcasting without a clear sense of what they want to talk about or who they want to interview.<\/p>\n<p>They assume they&#8217;ll figure it out as they go-as long as they have a general concept. Instead, they spend all their time obsessing over the podcast name, cover art, and logistics, thinking those are the most important steps.<\/p>\n<p>But honestly? That&#8217;s not where you need to focus. You&#8217;ll probably change your cover art at some point anyway. What truly matters is what you&#8217;re going to talk about.<\/p>\n<p>I&#8217;m not saying you need to have 300 episode ideas upfront before starting a podcast in 2025, but I recommend starting a note on your phone today-especially if you&#8217;re serious about launching a podcast. Use your phone (not a physical notebook) because it allows you to capture ideas anytime, anywhere.<\/p>\n<ul>\n<li aria-level=\"1\">Jot down solo episode ideas.<\/li>\n<li aria-level=\"1\">List potential interview guests.<\/li>\n<li aria-level=\"1\">Think of specific topics you&#8217;d love to discuss with guests.<\/li>\n<\/ul>\n<p>Keep adding to this list over time. This process will also help you refine your niche (which we talked about in Tip #1) and give you clarity on your show&#8217;s title, branding, and overall direction.<\/p>\n<p>For example, that new podcast idea I mentioned earlier-the one that&#8217;s been on my heart? I don&#8217;t know if 2025 is the year I&#8217;ll start it, but I already have 31 episode concepts saved in my notes. So far, they&#8217;re all solo episodes or ones I&#8217;d record with my husband, Adam, but I might add interviews later.<\/p>\n<p>For example, last night, while taking a shower, I had an idea for a really specific episode. As soon as I got out, I grabbed my phone, wrote down the title, and even outlined seven bullet points of what I&#8217;d cover. You can go as deep as that or just jot down the episode title-it&#8217;s up to you.<\/p>\n<p><b>This step will also give you confidence. <\/b>When you see that you already have months&#8217; worth of content ideas, starting a podcast feels a lot less overwhelming.<\/p>\n<p><b>To put it in perspective:<\/b><\/p>\n<ul>\n<li aria-level=\"1\">If you release one episode per week and take two holiday breaks, that&#8217;s 50 episodes per year.<\/li>\n<li aria-level=\"1\">With 31 ideas already, I&#8217;m more than halfway there.<\/li>\n<li aria-level=\"1\">If you release episodes biweekly or in seasons, 30 ideas could easily cover a whole year.<\/li>\n<\/ul>\n<p>This simple practice makes a huge difference in helping you feel prepared and confident about your podcast. But I want to also want to say-I didn&#8217;t come up with all 31 ideas in one sitting. They&#8217;ve slowly built up over months of thinking about this show. When I first started brainstorming, I probably came up with five ideas right away and then kept adding to the list as new topics came to mind.<\/p>\n<p>So don&#8217;t put pressure on yourself to sit down and come up with 30+ topics all at once. Just start your list, and let it grow naturally.<\/p>\n<p>That&#8217;s Tip #2-before you worry about recording, naming your show, or designing cover art, start building your episode list.<\/p>\n\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/elizabethmccravy.com\/wp-content\/uploads\/2025\/01\/Elizabeth-McCravy-Brand-Templates-Home-Photos-20.jpg?resize=960%2C1438&#038;ssl=1\" alt=\"starting a podcast in 2025\" itemprop=\"image\" height=\"1438\" width=\"960\" title=\"Elizabeth-McCravy-Brand-Templates-Home-Photos-20\" onerror=\"this.style.display='none'\"  \/>\n\t<h2>3. Decide How You&#8217;re Going to Make Money From Your Podcast<\/h2>\n<p>As someone who loves helping people make money from podcasting, this is one of my personal favorite tips for starting a podcast in 2025. It&#8217;s also a big focus of my course, <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint.<\/a><\/p>\n<p>Now, let me start by saying-it&#8217;s <b>totally okay<\/b> to start a podcast as a <b>hobby<\/b> with zero plans to make money from it. But it&#8217;s important to be intentional about that decision. You don&#8217;t want to end up with a non-monetized show by accident when your real goal was to generate income.<\/p>\n<p>That&#8217;s why I don&#8217;t recommend going into podcasting with a hobby mindset. Podcasting is something you can monetize, and if you&#8217;re going to put in the effort, why not make money from it?<\/p>\n<p>That said, you <b>don&#8217;t<\/b> have to start monetizing from episode one. In fact, I actually don&#8217;t recommend running ads or sponsorships from day one-especially if you&#8217;re starting with a smaller audience. But you should have a long-term plan for how you want to monetize your show.<\/p>\n<p>In <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint<\/a>, I teach seven ways to make money from podcasting-including strategies that most people don&#8217;t talk about. These aren&#8217;t the typical surface-level monetization tips you find in free content. In fact, many podcast courses don&#8217;t even cover monetization in depth.<\/p>\n<p>Most podcasting courses focus on technical setup-how to record, how to distribute your show-but they barely touch on how to make money.<\/p>\n<p>For example, one of the top podcasting courses out there (a well-known one in our industry) has only a 12-minute video on monetization. That&#8217;s it. Just 12 minutes in an entire course.<\/p>\n<p>When I saw that, I realized there was a huge gap-people weren&#8217;t talking about how to actually monetize a podcast. And yet, for most people who start a show, making money is one of their biggest goals. That&#8217;s why I made monetization a major focus of <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint.<\/a><\/p>\n<p>The course includes an entire module with <b>9-10 lessons<\/b> dedicated to monetization, covering everything from sponsorships to affiliate marketing to selling your own products.<\/p>\n<p>To give you a quick overview (without spoiling everything in the course), here are two broad ways you can monetize your show:<\/p>\n<ol>\n<li aria-level=\"1\"><b>Selling your own products.<\/b> Maybe you have a course, membership, digital templates, or something else you want listeners to buy. Your podcast can serve as a natural way to promote those offers.<\/li>\n<li aria-level=\"1\"><b>Sponsorships &amp; ads.<\/b> Instead of selling your own products, you can generate income by partnering with advertisers who pay to be featured on your show.<\/li>\n<\/ol>\n<p>You can also <b>combine both strategies<\/b>-which is what I personally do.<\/p>\n<h3>Monetizing Your Podcast Without Having a Business<\/h3>\n<p>If I were to start that new podcast I mentioned earlier, it wouldn&#8217;t be a business podcast-so it wouldn&#8217;t be directly tied to my current products. I might occasionally mention my business, but I wouldn&#8217;t create a new product just to monetize that show.<\/p>\n<p>Instead, my <b>monetization strategy<\/b> would be:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Staying very niche<\/b> to attract advertisers.<\/li>\n<li aria-level=\"1\"><b>Securing sponsors<\/b> to generate revenue.<\/li>\n<li aria-level=\"1\"><b>Earning affiliate income<\/b> by promoting relevant products.<\/li>\n<li aria-level=\"1\"><b>Managing my own sponsorship deals<\/b> instead of going through a network (at least in the beginning).<\/li>\n<\/ul>\n<p>Long-term, I&#8217;d consider joining a podcast network to have ad deals managed for me-but there are pros and cons to that approach. Keeping everything in-house allows you to take a bigger cut of the revenue. Right now, I personally manage all of my own sponsorship deals, contracts, and negotiations, which I also teach inside<a href=\"https:\/\/elizabethmccravy.com\/psb\"> Podcast Success Blueprint.<\/a><\/p>\n<p>So, my biggest advice? <b>Have a monetization game plan before starting a podcast in 2025.<\/b><\/p>\n<p>Think about:<\/p>\n<ul>\n<li aria-level=\"1\">When you want to start pursuing sponsors.<\/li>\n<li aria-level=\"1\">What affiliates or partnerships you want to explore.<\/li>\n<li aria-level=\"1\">Whether you&#8217;ll sell your own products.<\/li>\n<\/ul>\n<p>There are so many different ways to approach monetization, and I can&#8217;t cover them all in this episode because it&#8217;s such a huge topic. But I highly recommend thinking about it before launching your podcast.<\/p>\n\t<h2>4. Don&#8217;t Just Do a Generic Interview Based Show<\/h2>\n<p>I know this one might be a little controversial for starting a podcast in 2025. Some of you may disagree with me, but I genuinely believe that a simple &#8220;Tell me your story&#8221; type of interview isn&#8217;t enough to make your podcast stand out and grow.<\/p>\n<p>Even if you manage to book high-profile guests-big-name authors, industry leaders, people with millions of followers-it won&#8217;t guarantee success if your interviews are just following their media kit.<\/p>\n<p>Take the classic book tour scenario: An author is making the rounds on podcasts to promote their new book. You land them as a guest, and your episode airs the same week as dozens of others featuring that exact guest.<\/p>\n<p>And guess what? Every episode has almost the same title, the same questions, and the same talking points.<\/p>\n<p>Yes, it&#8217;s exciting to book a big guest. But that alone won&#8217;t grow your podcast.<\/p>\n<p>Now, let me be clear-interview-based shows can be incredibly successful. I personally listen to and love many of them. But standing out takes more than just getting guests. It requires:<\/p>\n<ul>\n<li aria-level=\"1\">Being a great interviewer.<\/li>\n<li aria-level=\"1\">Asking fresh, insightful questions.<\/li>\n<li aria-level=\"1\">Going beyond the obvious talking points.<\/li>\n<\/ul>\n<p>If you want to interview well-known guests, don&#8217;t just stick to their media talking points. Be different.<\/p>\n<p>Ask yourself:<\/p>\n<ul>\n<li aria-level=\"1\">What would my audience actually want to ask this guest?<\/li>\n<li aria-level=\"1\">What&#8217;s a question this person has never been asked before?<\/li>\n<li aria-level=\"1\">How can I make this conversation fresh and valuable?<\/li>\n<\/ul>\n<p>As a host, you need to think like an investigator for your audience. Be willing to ask tougher questions-the ones that make a guest pause and say, &#8220;Wow, no one&#8217;s ever asked me that before.&#8221;<\/p>\n<p>Too often, podcasters just rehash the same questions their guest has already answered a hundred times. That doesn&#8217;t make for a compelling interview.<\/p>\n<p>So, if you want your podcast to stand out, get creative with your angles, refine your interviewing skills, and don&#8217;t be afraid to go deeper.<\/p>\n<p>Here&#8217;s a pro tip: One of the best ways to improve as an interviewer? Listen to great interviewers.<\/p>\n<p>There are plenty of other strategies, and I actually teach a full lesson on interviewing inside <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint<\/a>. But I want to share one simple tip right now that can instantly improve your interviews:<\/p>\n<p>Stop constantly filling the gaps while your guest is talking.<\/p>\n<p>A common mistake I hear on so many podcasts is the host constantly reacting while the guest speaks:<\/p>\n<p><em>Guest: &#8220;So I was really struggling with that decision&#8230;&#8221;<\/em><\/p>\n<p><em>Host: &#8220;Yeah&#8230; Oh, totally. Uh-huh. Right. Yeah. Yeah, absolutely. Mmm. Yeah.&#8221;<\/em><\/p>\n<p>You might think you&#8217;re being engaged, but in reality, it:<\/p>\n<ul>\n<li aria-level=\"1\">Interrupts the flow of the conversation.<\/li>\n<li aria-level=\"1\">Makes the guest feel rushed.<\/li>\n<li aria-level=\"1\">Creates a distracting, poor listening experience.<\/li>\n<\/ul>\n<p>If you realize you do this, consider having your editor remove your audio track during the guest&#8217;s speaking portions. This will make the episode sound cleaner, more professional, and easier to listen to.<\/p>\n<h3>It&#8217;s Hard to Stand Out With Interviews<\/h3>\n<p>I was recently listening to Pat Flynn&#8217;s podcast, Smart Passive Income, and he had <a href=\"https:\/\/www.smartpassiveincome.com\/podcasts\/spi-849-big-update-on-how-spi-is-changing-in-2025\/\" target=\"_blank\" rel=\"noopener\">a new episode<\/a> about changes he&#8217;s making to his show. I&#8217;ll link to it in the blog post for this episode if you want to check it out.<\/p>\n<p>If you&#8217;re not familiar, Smart Passive Income is a massive podcast in the business space-truly an OG in the industry. I believe it&#8217;s been around for about 15 years (I could be wrong on that, but it&#8217;s been a long time).<\/p>\n<p>What fascinated me was hearing him talk about what used to work for his show but doesn&#8217;t work as well now-which aligns so much with what I already had outlined for this episode, especially regarding interview-based podcasts.<\/p>\n<p><i>One of the biggest changes they&#8217;re making<\/i>? Shifting away from interviews.<\/p>\n<p>Why? Because, as I mentioned earlier, it&#8217;s hard to stand out with interviews.<\/p>\n<p>For Pat and his team, when they analyzed their downloads, the most popular episodes were mostly solo episodes.<\/p>\n<p>Pat has a very strong personal brand, and for a while, they were actually trying to pivot away from that-to make Smart Passive Income more of a media company rather than just &#8220;Pat Flynn.&#8221; This is something I see a lot of personal brand entrepreneurs attempt, but more often than not, they end up circling back to their original personal brand strategy because that&#8217;s what made their business successful in the first place.<\/p>\n<p>Now, Pat is leaning back into his personal brand, sharing more about what&#8217;s working in his business, and focusing less on tons of interviews.<\/p>\n<p>What really struck me was when he said-paraphrasing here-that back in the early days of his podcast, when he booked an author as a guest, it felt huge because he might be the only podcaster who had that author on to talk about their book.<\/p>\n<p>But now? That same author is doing a massive media blitz, appearing on every major podcast the week their book launches.<\/p>\n<p>I know for me, when I see a big book launch happening and the same guest appearing everywhere, I might listen to one episode. But I only pick the interview that:<\/p>\n<ul>\n<li aria-level=\"1\">Has the most interesting title.<\/li>\n<li aria-level=\"1\">Is hosted by the person I think will ask the best questions.<\/li>\n<\/ul>\n<p>And I think that&#8217;s probably how most listeners decide, too.<\/p>\n<p>Pat essentially said, I&#8217;m not playing that game anymore.<\/p>\n<p>Instead, he&#8217;s focusing on:<\/p>\n<ul>\n<li aria-level=\"1\">His personal brand and unique insights.<\/li>\n<li aria-level=\"1\">More original, engaging guests.<\/li>\n<li aria-level=\"1\">Less emphasis on just getting big names.<\/li>\n<\/ul>\n\t<h2>5. Put an Email Freebie Within Your First 5 Episodes<\/h2>\n<p>This is huge for starting a podcast in 2025. Start growing an email list of your listeners-even if you have no idea what you&#8217;re going to email them about. Even if you don&#8217;t plan on sending weekly emails, don&#8217;t have products to sell, or don&#8217;t have sponsors yet-still do it.<\/p>\n<p>Create a freebie that relates to either:<\/p>\n<ul>\n<li aria-level=\"1\">Your overall podcast topic (so you can mention it in almost every episode).<\/li>\n<li aria-level=\"1\">A specific episode from your first five.<\/li>\n<\/ul>\n<p>You can do either approach-or both! It really depends on your show and your audience. Both can be super effective, and in <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint<\/a>, I actually teach how to decide which type of freebie makes the most sense for you.<\/p>\n<p>Here&#8217;s an example:<\/p>\n<p>One of my favorite podcasts, The Essential Birth Podcast, is hosted by Stephanie King. She&#8217;s been on my show before, and I&#8217;ve also been on hers. Her podcast is called Pregnancy and Birth Made Easy, and she has multiple freebies.<\/p>\n<p>But one freebie she&#8217;s been pitching from her show since nearly day one is a guide on exercises to do during pregnancy to prepare for birth. It&#8217;s a perfect fit because her podcast is about birth, and her audience is pregnant women.<\/p>\n<p>So she&#8217;ll say something like:<\/p>\n<p><i>&#8220;Here are three simple exercises you can do every day to prepare for birth. I won&#8217;t go into all the details here, but you can grab my free guide to walk you through them.&#8221;<\/i><\/p>\n<p>It&#8217;s so engaging and easy to mention in every episode. Plus, it naturally leads into her paid birth course, creating a really smart monetization system.<\/p>\n<p>Read more: <a href=\"https:\/\/elizabethmccravy.com\/online-course-and-podcast\/\">2.3 Million Podcast Downloads Later: How This Mama Built Her Dream Business with an Online Course and Podcast with Stephanie King of My Essential Birth<\/a><\/p>\n<p>Now, let me share an example from my own podcast.<\/p>\n<p>I have a lot of episodes that include a freebie that goes with that specific episode.<\/p>\n<p>For example, I did an episode on weekly Slack questions to ask your team, and the <a href=\"https:\/\/elizabethmccravy.com\/weekly-questions-for-remote-teams\">freebie was a copy-and-paste template with step-by-step instructions and screenshots from Slack<\/a>, so listeners could set it up themselves.<\/p>\n<p>So in this case, the freebie directly builds on the episode content, but it can also stand alone as a useful resource, which I love.<\/p>\n<p>Now, let me be honest-if I could go back and do things differently, I would have included a freebie in my very first episode.<\/p>\n<p>When I started my podcast in 2019, I didn&#8217;t have a freebie in my first episode-or even in my first few episodes. My fifth episode was the first one to have a freebie, and ironically, it was a freebie about freebies.<\/p>\n<p>That guide is still really popular on my website today. I&#8217;ve redesigned it and improved it over time, but I wish I had started including lead magnets even earlier.<\/p>\n<p>Here&#8217;s why:<\/p>\n<p>A lot of people go back and binge early episodes when they find a show they love. Even if you have 300+ episodes, you&#8217;d be shocked at how many people scroll all the way back to episode one. So it&#8217;s really smart to have strong lead magnets in those early episodes to start building your email list right away.<\/p>\n\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/elizabethmccravy.com\/wp-content\/uploads\/2025\/01\/Elizabeth-McCravy-Brand-Templates-Home-Photos-18.jpg?resize=960%2C641&#038;ssl=1\" alt=\"sharing advice on starting a podcast in 2025\" itemprop=\"image\" height=\"641\" width=\"960\" title=\"Elizabeth-McCravy-Brand-Templates-Home-Photos-18\" onerror=\"this.style.display='none'\"  \/>\n\t<h2>6. Use Dynamic Ad Insertion Instead of Baked in Ads<\/h2>\n<p>Now, I know this is a more advanced topic, and if it sounds confusing, don&#8217;t worry-I teach extensively on baked-in vs. dynamic ads inside <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint<\/a>. I love talking about this because I think it&#8217;s such a fascinating part of podcasting.<\/p>\n<p>This is something I&#8217;m really excited to coach some of my students on this year-helping them decide what makes sense for their business and even guiding them through switching from baked-in to dynamic ads.<\/p>\n<p>I&#8217;ve used both baked-in and dynamic ads, and I think both have their place. <b>But if I were starting a show in 2025, I would 100% use dynamic ads only.<\/b><\/p>\n<p>So, if you&#8217;re unfamiliar, dynamic ad insertion (DAI) is the term you&#8217;ll see used. Let me quickly explain the difference.<\/p>\n<p>Baked-in ads are when the ad is permanently recorded into the episode audio itself. So, if someone listens to Episode 3 five years later, they&#8217;ll hear the same ad-even if the offer no longer exists, the product isn&#8217;t available, or the sponsor&#8217;s deal is long over.<\/p>\n<p>For example, you might have an ad promoting a Black Friday sale, and then that sale is long gone, but the ad is still there. If you want to remove or update it, you&#8217;d have to manually edit the episode, re-export the audio, and re-upload it.<\/p>\n<p>For advertisers, this means if they sponsor five episodes, their ad stays on those five episodes forever.<\/p>\n<p>Dynamic ads, on the other hand, are great if you have-or plan to have-a large catalog of episodes.<\/p>\n<p>With dynamic ads:<\/p>\n<ul>\n<li aria-level=\"1\">The ad gets inserted onto every episode automatically.<\/li>\n<li aria-level=\"1\">You can set it to run for a limited time-like a week, a month, or 90 days.<\/li>\n<li aria-level=\"1\">Once the campaign ends, the ad is automatically removed.<\/li>\n<li aria-level=\"1\">You can sell sponsorship deals based on total plays (e.g., once an ad reaches 20,000 plays, it&#8217;s removed).<\/li>\n<\/ul>\n<p>For example, if you listen to Episode 1 of my podcast today, you&#8217;ll hear my current sponsors-not an outdated ad from 2019.<\/p>\n<p>Personally, I love using dynamic ads because it&#8217;s a better deal for advertisers <i>and <\/i>a better setup for me since people still listen to old episodes.<\/p>\n<p>When pitching sponsors, I can say: <i>&#8220;Your ad will appear on every single episode-not just the ones released during our agreement.&#8221;<\/i><\/p>\n<p>That means even an older episode that ranks well in SEO will still have their ad, which is way more valuable than a baked-in placement on just a handful of episodes.<\/p>\n<p>Dynamic ads weren&#8217;t really a thing when I started my podcast in 2019. Maybe some big shows had them, but it wasn&#8217;t something people were talking about. Baked-in ads were the only way to do it.<\/p>\n<p>And even now, dynamic ads still aren&#8217;t super common. If you&#8217;ve never heard of them, that&#8217;s probably why-many podcast hosts don&#8217;t even offer them yet.<\/p>\n<p>For me, the biggest reason it took so long to switch to dynamic ads was because my original podcast host didn&#8217;t support them.<\/p>\n<p>That&#8217;s why I now highly recommend <a href=\"https:\/\/elizabethmccravy.com\/buzzsprout\" target=\"_blank\" rel=\"noopener\">Buzzsprout<\/a> for podcast hosting. I switched to Buzzsprout at the end of 2023 (after using my old host for years), and one of my main reasons was so I could start using dynamic ads.<\/p>\n<p>If you&#8217;re just starting a podcast, I recommend starting with Buzzsprout from day one.<\/p>\n<p><a href=\"https:\/\/elizabethmccravy.com\/buzzsprout\" target=\"_blank\" rel=\"noopener\">You can get a free month through my affiliate link here.<\/a><\/p>\n<p>And if you already have a podcast and you&#8217;re thinking, &#8220;Wow, dynamic ads sound way better,&#8221; you can switch hosts.<\/p>\n<p>I had over 240 episodes when I switched, and it felt so overwhelming-but honestly, it was way easier than I expected.<\/p>\n<p>Now, if you&#8217;re thinking, &#8220;Well, Elizabeth, I don&#8217;t plan on having sponsors,&#8221; I just want to say-you can still use dynamic ads for other things.<\/p>\n<p>You can use them to:<\/p>\n<ul>\n<li aria-level=\"1\">Promote your own products or courses.<\/li>\n<li aria-level=\"1\">Announce a sale or special offer.<\/li>\n<li aria-level=\"1\">Grow your email list by advertising a freebie or lead magnet.<\/li>\n<\/ul>\n<p>Podcast listeners expect to hear ads, so why not use that ad space to your advantage? That&#8217;s something I go deep into in <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint.<\/a><\/p>\n<p>Most podcasting courses don&#8217;t cover advertising in depth-but I do, because I&#8217;ve personally managed all my own sponsorship deals from the very beginning.<\/p>\n<p>I handle:<\/p>\n<ul>\n<li aria-level=\"1\">Negotiating prices with sponsors.<\/li>\n<li aria-level=\"1\">Writing and reviewing contracts.<\/li>\n<li aria-level=\"1\">Creating ad scripts and managing relationships with advertisers.<\/li>\n<\/ul>\n<p>I&#8217;ve had a lot of experience-mostly good, but some not-so-good-and I love sharing my real-world insights on what works, what doesn&#8217;t, and what mistakes to avoid.<\/p>\n<p>Read more: <a href=\"https:\/\/elizabethmccravy.com\/make-money-from-your-podcast\/\">3 Real Ways to *Actually* Make Money from Your Podcast<\/a><\/p>\n\t<h2>7. Get On YouTube<\/h2>\n<p>In July 2022, <a href=\"https:\/\/www.youtube.com\/podcasts\">YouTube launched a podcast feature<\/a> that didn&#8217;t exist before. This is another example of how podcasting is constantly shifting. But when starting a podcast in 2025? It&#8217;s a bigger deal.<\/p>\n<p>Back when I started my show, if you wanted to put your podcast on YouTube, you had two options:<\/p>\n<ol>\n<li aria-level=\"1\">Upload the audio with a static image (which was super common).<\/li>\n<li aria-level=\"1\">Film a video version and upload that separately from the audio podcast.<\/li>\n<\/ol>\n<p>If you&#8217;ve been in the podcasting space for a while, you probably remember this-before podcasting became so video-focused, people would promote episodes on Instagram Stories or posts using a photo of themselves and their guest with little animated audio waves.<\/p>\n<p>I actually subscribed to a software that created those audiograms, and while I don&#8217;t use it that way anymore, that was how podcasts were uploaded to YouTube.<\/p>\n<p>At that time, if you wanted your podcast on YouTube, you either:<\/p>\n<ul>\n<li aria-level=\"1\">Uploaded an image with the audio playing over it.<\/li>\n<li aria-level=\"1\">Recorded both a video and audio version and uploaded them separately.<\/li>\n<\/ul>\n<p>I&#8217;ve done all of that at this point. Early on, I even tested uploading episodes with just an image and the audio-and plenty of shows still do it that way.<\/p>\n<p>But if you&#8217;re still doing it that way, you need to switch to <a href=\"https:\/\/www.youtube.com\/podcasts\">YouTube Podcasts.<\/a><\/p>\n<p>With YouTube Podcasts, you can now connect your RSS feed directly to YouTube-just like you do with Apple Podcasts or Spotify.<\/p>\n<p>This means your episodes will automatically appear on YouTube as still videos (your podcast cover art + the audio) without you having to manually upload anything.<\/p>\n<p>And yes, people actually discover podcasts this way.<\/p>\n<p>At a bare minimum, you need to be on YouTube in today&#8217;s podcasting landscape. This helps new audiences find your show because YouTube is an extremely powerful search engine.<\/p>\n<p>If I were starting a podcast this year, I would not only connect my RSS feed to YouTube but also <i>seriously <\/i>consider filming every episode and uploading it as a video.<\/p>\n<p>This can be a great discovery tool, especially depending on your niche.<\/p>\n<p>If you do this, though, it&#8217;s important that your content works both for YouTube viewers and audio-only podcast listeners. That&#8217;s a skill that takes practice-not everyone does it well.<\/p>\n<p>Some podcasters focus too much on video and say things like: <i>&#8220;Hey, for my YouTube audience, look at this!&#8221;<\/i><\/p>\n<p>Meanwhile, their audio listeners have no clue what they&#8217;re referencing.<\/p>\n<p>Since I come from a podcasting-first background (not YouTube), I would personally focus on the podcast listener <i>first<\/i>. That means avoiding things that alienate audio listeners-like constantly referencing things that can only be seen on video.<\/p>\n<p>Maybe you do that occasionally, but it shouldn&#8217;t be in every episode. You want the experience to feel seamless for both YouTube viewers and podcast listeners.<\/p>\n<p><b>And honestly, not everyone should do video<\/b>. If you enjoy being on camera and can create a good-quality video setup, it could absolutely be worth it.<\/p>\n<p>For me personally, I know this would be a huge adjustment because I&#8217;m so used to podcasting without video.<\/p>\n<p>Right now, when I record solo episodes:<\/p>\n<ul>\n<li aria-level=\"1\">I&#8217;m in comfy clothes.<\/li>\n<li aria-level=\"1\">I don&#8217;t have my makeup done.<\/li>\n<li aria-level=\"1\">I have my computer and notes in front of me.<\/li>\n<\/ul>\n<p>Filming every episode would require a totally different setup and approach. That said, depending on your niche, it might be worth figuring out.<\/p>\n<p>You&#8217;d want to research:<\/p>\n<ul>\n<li aria-level=\"1\">Are there a lot of podcasts in your niche on YouTube?<\/li>\n<li aria-level=\"1\">How are other people doing it?<\/li>\n<li aria-level=\"1\">Would your audience prefer video content?<\/li>\n<\/ul>\n<p>Podcasting and YouTube are <i>both <\/i>powerful platforms, and one of the great things about podcasting is that you can do both-with your podcast being primary and YouTube as a secondary platform.<\/p>\n<p>Of course, YouTube on its own is a great platform if you want to create video-first content. If you feel drawn to that, go for it! YouTube is great for tutorials or content that requires visuals.<\/p>\n<p>But what&#8217;s cool about podcasting is that you can create content that is audio-first while still putting it on YouTube-and people will actually watch.<\/p>\n<p>Younger generations, in particular, love watching podcast interviews rather than just listening.<\/p>\n<p>For example, our nanny is here two days a week, and during nap time, she often watches podcast interviews on YouTube.<\/p>\n<p>I once asked her, &#8220;Why do you watch them instead of just listening?&#8221;<\/p>\n<p>And she told me she loves seeing the guests and their reactions.<\/p>\n<p>There aren&#8217;t any extra visuals-just the interview itself-but she still prefers to watch it instead of just listening.<\/p>\n<p>Read more: <a href=\"https:\/\/elizabethmccravy.com\/grow-my-website-traffic\/\">5 Ways I&#8217;m Growing My Website Traffic This Year<\/a><\/p>\n\t<h2>8. Spend Energy\/Focus on Audio Quality and Production Quality.<\/h2>\n<p>I truly believe the fastest way to kill a podcast is to have:<\/p>\n<ul>\n<li aria-level=\"1\">Horrible audio quality.<\/li>\n<li aria-level=\"1\">A host who overuses filler words.<\/li>\n<li aria-level=\"1\">Poor post-production.<\/li>\n<\/ul>\n<p>You could have the best guest or be saying something incredibly valuable, but if your listeners can&#8217;t hear you properly-or if the audio is so distracting that they don&#8217;t want to listen-then it doesn&#8217;t matter.<\/p>\n<p><b>I honestly believe that if your audio quality is bad, you&#8217;re wasting your time-even if your content is amazing.<\/b><\/p>\n<p>That&#8217;s why starting with good audio, improving your production quality, and focusing on how you speak is so important when starting a podcast in 2025.<\/p>\n<p>To help with this, I have a <a href=\"https:\/\/elizabethmccravy.com\/record\">free guide<\/a> that walks you through what equipment to buy for great audio. All for less than $100!<\/p>\n<p>I know when you&#8217;re just starting out, it can be hard to figure out what to buy. You might search on Amazon and end up buying a mic that doesn&#8217;t even work with your computer.<\/p>\n<p>Inside <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint<\/a>, I also teach how to reduce filler words and become a more eloquent speaker-which improves your content dramatically.<\/p>\n<p>But honestly, so much of speaking well comes down to practice.<\/p>\n<p>If you listen to my early episodes, you might notice that I talk a little differently than I do now. I probably sound more confident and clearer today than I did back then-and that&#8217;s because podcasting is a skill that improves over time.<\/p>\n<p>Don&#8217;t just read a script word-for-word. If you could see me right now-though I don&#8217;t record video for my podcast-you&#8217;d notice I&#8217;m using hand gestures as I talk. I&#8217;m speaking naturally as if I&#8217;m talking directly to you. That changes my tone, voice inflection, and energy. I smile and laugh when it makes sense, which also impacts how my voice sounds.<\/p>\n<p>That&#8217;s a small thing, but it makes a huge difference in how engaging your podcast feels.<\/p>\n<p>When it comes to audio and production, these are preventable issues that you can fix from day one. Good audio and production quality don&#8217;t have to cost a fortune-but they do require intentionality.<\/p>\n\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/elizabethmccravy.com\/wp-content\/uploads\/2025\/01\/online-course-on-podcasting-1.jpg?resize=960%2C560&#038;ssl=1\" alt=\"online-course-on-podcasting (1)\" itemprop=\"image\" height=\"560\" width=\"960\" title=\"online-course-on-podcasting (1)\" onerror=\"this.style.display='none'\"  \/>\n\t<h2>Join Me Inside Podcast Success Blueprint To Grow Your Podcast in 2025<\/h2>\n<p>If you&#8217;re starting a show or you already have a podcast, and you found these tips helpful, I cannot encourage you enough to invest in <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint<\/a> this year. If you&#8217;re starting a podcast in 2025, it truly has everything you need.<\/p>\n<p>The course is open now, and you can <a href=\"https:\/\/elizabethmccravy.com\/psb\">head here to learn more.<\/a><\/p>\n<p>This course covers everything-from the basics of starting a podcast the right way to advanced strategies for growth and monetization.<\/p>\n<p>It walks you through:<\/p>\n<ul>\n<li aria-level=\"1\">How to choose the right equipment and set up your recording.<\/li>\n<li aria-level=\"1\">How to upload your episodes so they appear on Apple, Spotify, and all platforms.<\/li>\n<li aria-level=\"1\">How to launch your podcast successfully-including your artwork, intro, and outro music.<\/li>\n<\/ul>\n<p><i>That&#8217;s just the first few modules of the course.<\/i><\/p>\n<p>Beyond that, I also teach:<\/p>\n<ul>\n<li aria-level=\"1\">How to monetize your podcast.<\/li>\n<li aria-level=\"1\">How to be a great interviewer-there&#8217;s an entire module just on interviewing!<\/li>\n<li aria-level=\"1\">How to record great solo episodes-including structuring, outlining, and making them more engaging.<\/li>\n<\/ul>\n<p>There&#8217;s even a special video lesson where you can watch me record a solo episode start to finish-I literally hired a professional videographer for this, so it&#8217;s high-quality, step-by-step guidance.<\/p>\n<p>The course also includes:<\/p>\n<ul>\n<li aria-level=\"1\">Marketing strategies-how to grow your audience.<\/li>\n<li aria-level=\"1\">How to create an intentional marketing web that starts with your podcast.<\/li>\n<li aria-level=\"1\">Advertising &amp; sponsorships-how to land and manage sponsors successfully.<\/li>\n<\/ul>\n<p>There&#8217;s so much more, and you can check out the <a href=\"https:\/\/elizabethmccravy.com\/psb\">full list of everything inside the course on the sales page.<\/a> It also includes tons of downloads, templates, and resources to help guide you every step of the way.<\/p>\n<p>I&#8217;m so proud of this course, and I&#8217;m also proud of the amazing community inside it. It&#8217;s such a great group of podcasters, and I&#8217;d love for you to be part of it.<\/p>\n\t<h3>Links Mentioned:<\/h3>\n<p>Sign up for <a href=\"https:\/\/elizabethmccravy.com\/psb\">Podcast Success Blueprint<\/a><\/p>\n<p>Start a Free Trial on <a href=\"https:\/\/elizabethmccravy.com\/buzzsprout\" target=\"_blank\" rel=\"noopener\">Buzzsprout<\/a><\/p>\n<p>Grab My <a href=\"https:\/\/elizabethmccravy.com\/record\">Free Podcast Equipment Guide<\/a><\/p>\n<p><a href=\"https:\/\/elizabethmccravy.com\/showit-website-templates\/\">Shop Showit Website Templates<\/a><\/p>\n<p>Not sure which template is right for you? <a href=\"https:\/\/elizabethmccravy.com\/quiz\">Take the quiz!<\/a><\/p>\n<p><a href=\"https:\/\/elizabethmccravy.com\/podcast\">Listen to the Breakthrough Brand Podcast<\/a><\/p>\n<p><a href=\"https:\/\/instagram.com\/elizabethmccravy\" target=\"_blank\" rel=\"noopener\">Connect with Elizabeth on Instagram<\/a><\/p>\n<p><a href=\"https:\/\/elizabethmccravy.com\/booked-out-designer\">Join Booked Out Designer<\/a><\/p>\n\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/elizabethmccravy.com\/wp-content\/uploads\/2025\/01\/starting-a-podcast-in-2025-breakthrough-brand-1.png?resize=960%2C1707&#038;ssl=1\" alt=\"8 things I'd do if I was starting a podcast in 2025\" itemprop=\"image\" height=\"1707\" width=\"960\" title=\"starting-a-podcast-in-2025-breakthrough-brand (1)\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/elizabethmccravy.com\/wp-content\/uploads\/2025\/01\/starting-a-podcast-in-2025-breakthrough-brand-5.png?resize=960%2C1707&#038;ssl=1\" alt=\"starting a podcast in 2025\" itemprop=\"image\" height=\"1707\" width=\"960\" title=\"starting-a-podcast-in-2025-breakthrough-brand (5)\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Thanks to our sponsor, <a href=\"https:\/\/elizabethmccravy.com\/chm\" target=\"_blank\" rel=\"noopener\">Christian Heathcare Ministries<\/a>! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family has been using <a href=\"https:\/\/elizabethmccravy.com\/chm\" target=\"_blank\" rel=\"noopener\">CHM<\/a> for our healthcare for 4+ years now, and we couldn&#8217;t be more pleased. As a business owner we all know healthcare is outrageously expensive with CHM you can save money on your budget and know if a medical situation ever arises <a href=\"https:\/\/elizabethmccravy.com\/chm\" target=\"_blank\" rel=\"noopener\">CHM<\/a> will be there to take care of you and share 100% of your eligible bills. <a href=\"https:\/\/elizabethmccravy.com\/chm\" target=\"_blank\" rel=\"noopener\">Learn more here!<\/a><\/p>\n\n<p>Thanks to our podcast sponsor, BDOW!. You can supercharge your email list growth with <a href=\"https:\/\/elizabethmccravy.com\/BDOW\">BDOW!<\/a>. This powerful software helps you target the right visitor with the right message at the <em>right time<\/em>. <b>Get 25% off your subscription with the code &#8220;ELIZABETH&#8221; for a limited time! <\/b><a href=\"https:\/\/elizabethmccravy.com\/BDOW\">Click here<\/a> to grab the deal and snag a free BDOW! template I designed just for you and start building a bigger email list, faster!<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Are you thinking about starting a podcast in 2025? 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